My Canada.
My Story.
A national campaign to celebrate the humans behind the +1 million small businesses in Canada.
One platform. One Mission.
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The edge your business deserves.
Trusted guidance, practical tools, and better ways to moveyour business forward — free to start.
Huumans is made up of operators, entrepreneurs, and small business employees who've built, run, and sold businesses just like the ones you serve today!
Huumans is on a mission to put every small business story on the map.
We are excited to launch a national campaign uniting 1 million+ small business stories under one Canada Day spotlight
A cash prize and national press release for the winning business announced on Canada Day.
A free trip to beautiful Banff, Alberta, and 5 hours of free advice from an advisor in our marketplace
We will produce a professional video telling your story and distribute it across our network forever, putting your business in front of the audiences that matter most and giving your brand the spotlight it deserves.
How the contest will work
From June 15 to Canada Day — here's how the movement unfolds.
Small business share their story via their mobile phones
Any Canadian small business owner submits a 1-minute Owner Story — why you started, what you built, who you serve.
Canada discovers the humans behind small business
Stories go live. Owners invite their communities. Advisors, employees, students, neighbours — anyone can vote.
National media amplification
Globe & Mail, The Peak, Cision, Startup Canada. The movement goes national. +1 million moving together.
Canada Day,
Voting starts!
Live press release. $10K awarded. Canada Day belongs to the people who built this country.
"In the age of AI, the humans behind Canada’s small businesses have never mattered more"
Behind every small business is a human being who deserves to be seen.
Small business owners are the coffee shop that knows your order before you say a word.
The plumber who shows up at midnight when everything goes wrong.
The accountant who keeps a family business alive through tax season.
The marketing agency quietly powering brands you recognize.
The contractor who built your neighbor's dream home.
This Canada Day, Huumans is making sure the whole country knows their name. Forever.
Canada's small business stories have a home at Huumans that we call Owner Stories
Every month we sit down with real owners and tell their stories, unfiltered and in their own words.
This June, for the first time, we're opening the doors to every Canadian small business owner in the country. One 60-second video. One chance to stand alongside the owners who've already been featured. One opportunity for the whole nation to know your name.This is your Canada. This is your story. Don't sit this one out.
#MyCanada #MyStory
We are looking for campaign co-leads and community partners who show up for small business to celebrate on Canada Day.
Lead the movement
Support the cause
Champion the community
Amplify the movement
Why partner with us?
Access to a growing community of 5,700+ e-mail list of Canadian founders, CEOs, and small business owners (with audience growth accelerating across Canada)
Distribution through 45+ ecosystem and media partners including newsletters, founder communities, business networks, and industry platforms.
National visibility through the “My Canada. My Story.” campaign celebrating the humans behind Canadian small business.
Cross-country traction across major Canadian markets including Vancouver, Calgary, Edmonton, Regina, Winnipeg, Toronto, Montreal, Atlantic Canada, and rural communities.
Opportunity for members and stories to be featured across Huumans distribution channels through content, campaigns, founder stories, and ecosystem promotion.
By submitting stories, each small business will agree that approved content may be publicly shared by Huumans and campaign partners.
Join us in celebrating the humans behind small business, just in time for Canada Day!
Behind our great country is a million small businesses
…And 1 million untold stories.
Every province. Every industry. Every owner who showed up when it was hard. This Canada Day, the nation finally sees who built it.