February 13, 2022 - Halifax, CANADA — huumans, the Canadian bookkeeping-as-a-service platform, today announced a new partnership with Total Mom Inc., the fastest-growing mom-focused entrepreneur community in Canada. Total Mom Inc. has a community of over 20,000 small business owners, executives, and entrepreneurs, and its mission is to support women through their personal and professional struggles of running a business while being a parent. This is huumans’ first national partnership.
“If the pandemic taught us anything about SMBs in Canada it was that entrepreneurs, who are also parents, felt that they needed to choose between being a good parent and being a small business owner. We also know from newly-released data that this was especially true for mothers,” said Paula Festas, Chief Executive Officer at huumans. “For our first partnership, we wanted to help break down the barriers to entrepreneurship, particularly for those who face more barriers than others.”
According to the Women Entrepreneur Knowledge Hub’s report The State of Women’s Entrepreneurship In Canada, women made up only 16.8% of majority business owners in 2020. While this number has increased slightly since 2017 (from 15.6%), it’s clear that there is a barrier to entry for women who want to pursue small business ownership. Together, Total Mom Inc. and huumans will provide support and guidance for moms hoping to make the jump into entrepreneurship through resources, mentorship opportunities, and courses by leading experts.
“We approach partnerships very thoughtfully because it’s important for us to collaborate with like-minded businesses that share similar values '' said Anna Sinclair, founder of Total Mom Inc. “Partnering with huumans was a natural fit for us, considering our joint mission of supporting small business owners across Canada, while also creating accessible avenues to small business ownership for underrepresented populations like women and mothers.”
The partnership, which will kick off in 2023, will include participation in Total Mom Inc,’s Accelerator program, The Mom Collective, media and advocacy opportunities, as well as recognition as the Dedicated Category Partner at the 5th Annual Total Mom Pitch.
Founded in Nova Scotia, Canada in 2021, huumans wants to help business owners understand their business better. By offering weekly reconciled bookkeeping, payroll services and unlimited business support to SMBs across Canada, huumans helps Canadian business owners streamline the day-to-day management of their business.
About Total Mom Inc.
Total Mom Inc. is a 100% women-owned organization that is passionate about creating support systems for our members in all areas of life. Our primary audience is women business owners, entrepreneurs, and executives. We provide a community platform for moms to access mentorship, resources, high-quality content, courses, and how-tos by leading experts. Total Mom Inc. reaches approximately 17M in Canada and the US, while supporting Canada’s fastest-growing entrepreneurial community of over 20,000 moms.
Paula Festas, Chief Executive Officer