.svg)
I've been a small business owner
I've had sleepless nights trying to figure out how to make payroll. I've risked my mortgage. I’ve asked for help — only to get answers that were more lip service than life preservers.
It’s mentally and emotionally exhausting.
And I’m not alone. One business owner once told me, “I sell more every year, but I never make any money.” The vague, zero-thought-invested advice he was getting: Cut expenses.
What he really needed was someone to get more specific so he could better understand what was actually going on. Insights that would help him spot the high-margin services that were already working — and double down on those.
That’s what real help looks like. It’s meaningful and actionable.
The truth: Canadian small businesses need real support
That’s why we’re creating Huumans: a human-first support system for small business owners.
It’s a safe haven. A place where you can ask questions — without being sold something you don’t need. A space where you get clear, trustworthy advice that helps you make mission-critical business decisions.
It’s not about being impressive. It’s about being useful.
We’re here to cut through the noise about managing a business and finding the best answers to your questions.
The backstory: What led me to Huumans
After founding two successful small business financial services, Ledgers, Canada’s first official accounting franchise, and Wagepoint small business payroll, there were still stones left unturned.
After three weeks of retirement, I was bored out of my mind. As I sifted through the “news” in a post-truth society, I started wondering how anyone knows what’s real anymore.
Carrying this line of thought a few steps further, in the case of small businesses, they’re constantly bombarded with people trying to sell them stuff — but who’s there to help? I mean really help?
How do you separate the salesman from the sage?
The problem with the current small business support landscape is that it’s cluttered and noisy. There’s lots of flash, but no cutting to the chase. This is why I decided to create a community where kindness is clarity in the form of relevant, unbiased information.
How will Huumans be different?
It starts with a community. In Huumans’ case, this will be an online community where small businesses connect to find the products and services they need when they need them the most.
The Huumans community will also have guides. Our community leader, Mingus New is not only building the community, he’ll be there to make sure everyone feels welcome and finds their way.
Representatives from our partner and service network will share their knowledge freely, no strings attached or purchases required.
And alongside the humans of Huumans, there’ll be Roy, an AI guide who’s always available, always learning and always willing to answer questions.
Why two u’s in Huumans?
One, I believe in asking good questions. Second, I feel strongly that each one of us is accountable for the role we play. In other words, we each need to be accountable for our role in the human chain.
Leading with generosity, I added an extra u to put the “you” back in Huumans.
Curious?
Want clarity instead of chaos, and support instead of silence? Save your spot in the Huumans’ community.
