why we exist

Running a business is tough. Running it in a vacuum is even tougher. The huumans community is where small business owners and trusted advisors share knowledge, answer questions, and help each other win.

What You’ll Find

Support for business decisions when it matters most.

We’re here to help small business owners find the unbiased information and support they need exactly when they need it for mission-critical decisions.
Peer-led discussions and Q&A.
Unbiased content and curated insights from experts.
Real recommendations, not affiliate links.
A shared commitment to doing business the right way.

Explore our evolving content hub for

Honest founder stories
Financial explainers in plain language
Step-by-step guides and decision frameworks
Weekly spotlights from members of the community

To join, you agree to uphold our guiding principles.

No hype, no hustle
—just real help.

1

Deliver outrageous clarity, never clutter.

Lead with generosity, not scarcity.

2

Earn trust by showing up, especially when it’s hard.

Be more useful than impressive.

5

Scale what matters (even when it doesn’t scale).

BEGIN TODAY

Start with one thing.
You’ll feel the difference.

There’s no one way to run a small business. But there is a better way to feel supported while you do.